Keeping Score

Few business endeavors are as murky to figure out as marketing. The long game aspects of brand building make it hard to quantify whether you’re getting acceptable bang for years’ worth of bucks. And nothing in business is as shrouded in mystery as SEO. As a result, you wind up paying for something you don’t understand, and you know how that usually goes.

What’s needed is a common-sense approach to marketing.

Coaching for Profit gives you the tools you need to apply statistically valid criteria when evaluating marketing efforts before sending them out into the world.

Armed with our methodologies, you’ll be in a position to determine if your e-blast, webpage, or even your next Tweet, will be measurably more effective.

You’ll learn how to quickly assess the following:

How credible does your company—and your message—appear?

Does the piece make clear what’s in it for your customer?

Does it express what makes you different from the next guy—and the last guy?

Does it target a specific potential user of your product or service?

Does it tell a compelling story?

Is it relevant to your target audience?

Does the piece create a picture in the reader’s mind?

Does it contain the kinds of testimonials or other “proof” that really make a difference?

Does the piece make the reader understand the value of doing business with you?

Does it make your offering seem truly revolutionary?

Knowing how to assess these attributes is absolutely critical in the creation and execution of brand building and marketing strategies that have a statistical likelihood of succeeding.

But Coaching for Profit does more. We deliver a revolutionary method of scoring each piece on a 1-100 scale, so you can avoid wasting time on marketing that falls flat, and focus your energies—and your dollars—where they do the most good.

Marketing doesn’t have to be puzzling, strange, odd, weird, mystifying, inexplicable, baffling, perplexing, incomprehensible, unexplainable, or unfathomable.

Call us, and we’ll show you how to make sense of it all. Really.